What is Off Page SEO and On Page SEO? Know Its working , Importance And Benefits in Detail

 

In Digital Marketing, Search Engines like Google, Bing, etc, are using complex algorithms to determine the ranking of your website on the Search Engine Result Pages (SERP). One way to increase traffic is by optimizing your website which is majorly based on the content present on the page and off the page. 

What is SEO?

Search Engine Optimization or simply SEO is the process of increasing the traffic onto your website for free. To put it across in a better way, I’d say, it is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO is increasing the chances for companies to grow and flourish. This is because organic traffic is more reliable and is got without investing much. No wonder On-Page SEO is very important but, if you don’t focus on Off-Page SEO, you wouldn’t be able to meet your desired target.

Different SEO Techniques

Often people get confused between the types and the techniques. Types include Black hat SEO, White hat SEO, and Gray hat SEO. Now, the techniques include

• On-Page SEO
• Off-Page SEO
• Technical SEO

Let’s understand what they are.

 

On-Page SEO

Well, On-Page SEO is the practice of optimizing individual web pages to rank higher on the SERPs and get more relevant traffic from the search engines. As the name suggests, it optimizes the content that is present on the page. 

Now, what do you think is the content present on a page? It is nothing but the Title Tags, Meta Tags, Keyword Density, URL and so on. These are nothing but the strategies that you follow to gain more traffic by having content on the page. You might think what’s so special about working on the content present on the page? Well, there is.

As long as you focus on giving more attention to the content and the way it is presented to the viewer, you’re in safe hands.

The way you optimize your content plays has a major impact on its ability to rank. This suggests that On-Page SEO is very important and is also one of the notable SEO techniques to generate possible leads and sales.

What is On-Page SEO?

On-Page SEO is basically a practice of optimizing individual webpages to rank higher on the Search Engine Result Pages (SERPs). This signifies that you will be optimizing both content and corresponding HTML source code. And, the best part about this is, it generates effective traffic onto your website.

Importance of On-Page SEO

Internet marketing has grown to its peaks in recent days. And most of them have shifted their focus from Social Media, Email to SEO practices. Having an SEO team in your organization has become a necessity rather than a requirement.

Some people think SEO is dead but, the reality is completely different. SEO is more active and also is helping out a lot lately. Until you optimize your content on-site, you cannot push it to appear on the Search Engine Result Pages (SERPs). The more your website ranks higher, the more is the traffic and also the sales.

What are the On-Page ranking factors?

No matter how good your content is, it wouldn’t rank higher if you don’t include the SEO techniques. Ranking your webpage higher on the SERPs is a task in hand. So, let’s dive in further into this article to understand the factors that influence the On-Page ranking.

1. Title Tags

2. Heading/Headers

3. Page Content

 

Keyword Analysis

Keywords are the building blocks of your content. The more you focus on your keyword, the more content you can add and more involving the website would be.

Best Tricks & Practices

On-Page SEO is a bit tricky and requires a lot of attention. So, having some idea about a few easy ways will definitely be your savior.

1.      Breadcrumbs

Breadcrumbs are the links that help you in tracking the path from the page that the user is currently viewing. These are the ones that appear near the top of the page and reflect the structure of your website.

But, why is this required and how do these affect SEO?

Let’s understand how.

Usability

Breadcrumbs help users not only trace their paths but also help them giving similar pages. These help in minimizing the negative factors that decrease the bounce rate of your website.

• It helps the users to understand the layout.
• Enables users to scan through your website.
• Breadcrumbs provide a better understanding of the content.

How to use Breadcrumbs to improve On-Page SEO?

• Make use of Breadcrumbs only when they are necessary.
• Place them at the top of the webpage.
• Always start from the Home page, and proceed further with the consecutive pages.
• Try not to link to the current page.
• Stylize them to make them appealing, but not the center of attraction.
• Your breadcrumbs are your secondary navigation. They should never replace the primary navigation.
• Include a full navigation path in your breadcrumbs. Skipping a level can confuse users.
• Do not use the breadcrumb in the title.

 

2.      Meta Description

A meta description is an HTML tag. This holds an overview of what you want to convey to your customers or prospects. Meta description of any article you write looks like this. Optimizing this with the target keyword is a task and also should be of a length ranging up to 155 characters.

3.      Images and Alt text

As far as your content matters, corresponding images also tend to drive more traffic to your website.  More specifically, add keywords in the alt tag. This will help your images rank on the Search engines.

• An alt tag is very essential in the name of the image.
• All images should use appropriate alt tags for the images.
• Not only are alt tags good for search engines, but they are also good for accessibility.
• Use – (dash) between the words. Try to reduce the usage of an underscore.

Best Practices

• Add your focus keyword in the beginning.
• Always have a unique title and description.
• Try to include your keyword in the URL.
• Optimize your sheet loading speed.
• Have corresponding inbound and outbound links. 
• Post long content. 
• Add images with Alt-Tag.

 

 

Off-Page SEO

Off-Page SEO deals with the actions that are performed outside your website to improve your ranking on the SERPs.

It has everything to do with your social presence, link building and many more that don’t really have to be present on the page. Putting it layman terms, I’d say, Off-Page SEO simply tells Google or Search Engines about what the audience think about your website. 

Also, I often come across people who say Off-Page optimization is just link building. But, there’s definitely more wings to it. It has strategetic control over the ways of making you famous on the internet.

Very widely used Off-Page’s elements are:

• Backlinks
• Follow and Non-follow
• Anchor text
• Link Juice
• Relevancy 

Importance of Off-Page SEO

Search engine algorithms, ranking factors, and the tactics are constantly changing. Parallelly, the general concord is that the trustworthiness, relevance, and authority that an effective Off-Page SEO can afford still plays a drastic role in that page’s ability to rank.

Links are very important to make your website rank on the SERPs. So, having links (inbound, outbound links) in your website could just increase your chance of ranking on the first page on Google.

To make sure that your content ranks, there should be proper visibility of your website.

Often, websites don’t rank because of Off-Page SEO. This is due to the absence of link building, social media, videos, blogging, etc.

Moving on, let’s understand the different Off-Page factors that influence the page ranking.

 

Link and Non-link related Off-page factors

Backlinks are the heart of Off-Page SEO. Search Engines like Google, Bing and many more make use of backlinks as certain indications for good quality content. Backlinks are also the most critical part of Off-Page SEO.

For this purpose, you can make use of SEO tools. 

Ahrefs is one such tool that has a backlink checker that helps you in understanding how to create backlinks and handle them.

Link-related Off-Page SEO

When I say the link, I’m talking about the links that are present on the webpage, connecting it to the other website. I’ll be mainly talking about three types of links.

• Natural Links
• Manually Built Links
• Self-created Links

Major factors which influence these links are:

• The linking site’s popularity
• The freshness of the link
• Proper usage of anchor tags/texts
• Authority of linking domain and website

Link Building

One of the most effective and most popular ways of dealing with Off-Page SEO is Link Building. Here, we have the concept of “votes” which helps in gathering the ranking position of your competitors and your company.

There are many ways through which you can include links. A few notable ones are:

• Blogs: You can always have articles pointing to your website. Getting traffic from other mediums like guest blogging and so on. It also helps you get recognized in the field of Digital Marketing and also have exposure to the current market trends.
• Comment link: One way to achieve more customer engagement is by solving their problems and guiding them right. So, you always have the chance of linking your content in the comment section.
• Article Distribution: This is another way of getting more traffic to your website. Content Marketing deals with creating videos and writing blogs. These business articles are not just composed of fancy words but also contain the thirst for getting more traffic and leads. You should be able to distribute your content right.

Next, we’ll talk about the Anchor Text that is used for creating links off the page.

Anchor Text

This is a visible and clickable text in the hyperlink. These links are the ones you can find in any article when they are linking to another web page. It is often the blue and underlined text.

These Anchor texts are used by Search Engines to show how the reflection of how the audience view your website. The “anchor” was used in the previous HTML specifications. Now it’s used as the “a” element.

Non-Link related Off-Page SEO

These factors have a lot more influence on your traffic compared to the ones you’ve got without SEO or Social Media Marketing. These are a few notable ones among the Non-link related Off-Page SEO.

• Social media marketing
• Guest blogging
• Linked and unlinked brand mentions
• Influencer marketing

Backlinks

Backlinks also called inbound links or incoming links.  These are created when one website links to another. The link to an external website is called a backlink.

Google and other major search engines consider backlinks as votes for a specific webpage. It means that the page with a higher number of votes will rank higher on the SERPs.

Why need a Backlink?

Backlinks are important to make sure the audience know about your business.  Also. lookout for people to find other sources of information on the same or related topics.

How to get a Backlink?

• Write a lot of guest posts
• Build a good public rapport
• It helps to reduce broken links

Benefits of Off-Page SEO

• IncreasesRanking:
  It helps your website rank higher on the SERPs hence resulting in earning good traffic.
• Wonderfulexposure:
  Higher the ranking, more will be the traffic because of the numbers of links, social media mentions and so on.
• IncreaseinPageRank:
  Getting your website to rank on the first page on Google is quite challenging but, by making use of Off-Page SEO, you will be able to learn about the ranking factors. This page rank number is between 0-10 that is important according to Google and is placed on the first search result page.

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